I am asked often about what tool to use for email marketing. There are many to choose from. The one that I use and recommend is MailChimp. It is very user friendly and there is a great help section. There is a free plan which includes up to 2000 subscribers and 12,000 emails a month. If you need more subscribers than 2000 there are paid plans that are reasonable priced.
What can you do with MailChimp? There are templates that you can set up and send email blast campaigns about your company specials/sales, newsletters, events, etc. Once you send out a blast, you can see the stats of who opened and who clicked the email. MailChimp integrates with many different programs including Facebook, Eventbrite, Twitter and Survey Monkey to name a few. A form can also be added to your website that a user can fill out and be automatically added to your MailChimp email list.
If you would like more information on how to set up MailChimp and how it can help up your business/organization email email@example.com or call 516-695-3071